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Bluebird is a regulated consumer hire service. Instead of buying a product outright, you hire it from Bluebird for one simple monthly payment. It's not a loan, credit or buy-now-pay-later — you're not borrowing money, and you won't own the product. You use it for as long as your hire runs, then return it.
Choose a product at a participating store or on their website and select Bluebird. We work out your monthly hire price — the store never sets it — and show it to you clearly before you commit to anything. Your exact price and hire term are confirmed in writing before you sign.
We run an identity check and an affordability assessment to make sure the monthly payment genuinely fits your circumstances. This is done on your own device or in store, usually in minutes. The store plays no part in the decision — it's made independently by Bluebird.
Possibly — hire is a different product from credit and is assessed differently. We run our own independent assessment, so a finance decline elsewhere doesn't decide your Bluebird outcome. We'll still only say yes if the payment genuinely fits your budget.
At launch, Bluebird is available on mobility and independent living products: mobility scooters, powerchairs, electric and manual wheelchairs, riser recliners, hoists, stand aids, and rollators and walking frames — with more categories planned.
No. Bluebird is hire, not hire purchase — ownership never transfers to you. You pay to use the product for the length of your hire, and return it at the end. That's also why there's no interest or credit agreement.
You pay one monthly Direct Debit to Bluebird. It covers your hire and, if you've chosen it, your optional Premium cover. There's nothing to pay upfront — your first payment is collected after your hire begins.
No. Your monthly price is fixed and confirmed in writing before you sign. The only thing that changes your payment is if you add or remove optional cover.
Talk to us as soon as you can — the earlier the better. As a regulated hire firm we have a fair arrears and forbearance process and we'll work with you to find a way forward. If payments can't be brought back on track, the product may need to be returned, but we'll always work with you first. You'll only ever deal with Bluebird — never the store.
Get in touch with us at hello@joinbluebird.co.uk. Whether it's a change in income, health or anything else, we'll talk through your options under our support process. Telling us early gives us the most room to help.
Email us at hello@joinbluebird.co.uk from the email address on your account and we'll send you a secure link to update your Direct Debit details. Never send bank details in a plain email.
Every Bluebird hire includes Essentials cover at no extra cost, arranged by Bluebird with a specialist insurer. It covers public liability, accidental damage, loss and theft, and replacement of the product. The exact terms are provided at sign-up.
Premium is optional extra protection you can add during sign-up, with the cost included in your single monthly payment. Typical extras include 24/7 breakdown recovery, punctures, loss of keys, personal accident cover and more. What's available varies by product type and is confirmed with the policy terms before you commit. Taking Premium — or not — has no effect on whether your hire is approved.
Contact us as soon as you reasonably can at hello@joinbluebird.co.uk. Essentials cover protects you against accidental damage, loss and theft, including replacement — we'll tell you exactly what happens next and arrange things from there.
Contact Bluebird first. Delivery, servicing and repairs are carried out to our standards — often by the store you hired through — but we coordinate it, so you always have one place to go.
At the end of your hire we arrange the return — either a collection from your home or an in-store drop-off, whichever suits you. The product is inspected on return, and once it's checked back in your agreement ends.
Your agreement sets out how and when your hire can end, including any minimum term. If you'd like to end early, contact us and we'll explain your options — there are no hidden exit traps, and we'll always tell you exactly where you stand before you decide.
You return the product, it's inspected and graded, and your hire agreement is terminated. There's nothing more to pay beyond your final monthly payment, and nothing lingering on your record.
Normal wear and tear from everyday use is expected and fine. Accidental damage is protected by your Essentials cover. Just return it as complete as you received it — accessories, chargers and keys included.
We're sorry if something's gone wrong — tell us at hello@joinbluebird.co.uk and we'll investigate under our complaints process and respond as quickly as we can. If you're not happy with our final response, you may be able to refer your complaint to the Financial Ombudsman Service, free of charge, at financial-ombudsman.org.uk.
Many of our customers rely on the products they hire day to day, and we take that seriously. If you need information in a different format, extra time, help with the sign-up flow, or support because of health or personal circumstances, tell us — we'll adapt how we work with you.
Always Bluebird. The store introduces you, hands over the product and helps with practical things like delivery, but your agreement, price, payments, cover and support all come from Bluebird.
Yes. Bluebird is a trading name of Wuva Ltd, authorised and regulated by the Financial Conduct Authority. You can verify this on the Financial Services Register at register.fca.org.uk.
Register your interest on our For Businesses page and our partnerships team will walk you through onboarding. You keep ownership of your stock, we handle the regulated side, and you earn a share of every monthly payment.
Existing partners can access the portal from the For Businesses page. If you've lost access, contact hello@joinbluebird.co.uk and we'll get you back in.
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For anything about your hire, payments, cover, returns or complaints, or about becoming a partner. We aim to reply within one working day.
hello@joinbluebird.co.ukMaking a complaint? Email hello@joinbluebird.co.uk — unresolved complaints may be referred to the Financial Ombudsman Service.